WholeATX · Austin metro · Charities
Every charities business in the Austin metro — ranked by how well their website works for customers and AI search. Looking for one? Start below. Run one? Find your score and what to fix.
10 Austin charities sites, scored on nine things every search engine and AI assistant checks. Click a name for the full review and the fixes.
| Business | Area | Site score |
|---|---|---|
| Provident Crossings Retirement Resortrlcommunities.com/communities/texas/provident-crossings-retirement | Round Rock | 881 to fix |
| The Enclave at Round Rock Senior Livingspectrumretirement.com/enclaveatroundrock-senior-living-tx-roundrock | Round Rock | 842 to fix |
| Arbor Terrace Lakewaywww.arborcompany.com/locations/texas/lakeway | Lakeway | 802 to fix |
| The Salvation Armysatruck.org | Austin | 743 to fix |
| Gracy Woods I Nursing Centerwww.caringhealthcare.net/gracy-woods-i | Austin | 703 to fix |
| The Nightingale at Goodnight Ranchdmanightingale.com | Austin | 604 to fix |
| Healing with Horses Ranchwww.healingwithhorsesranch.org | Manor | 505 to fix |
| Grace House Assisted Livinggracehouse.com | Bee Cave | 356 to fix |
| Longleaf Bee Cavewww.longleafbeecave.com | Austin | 277 to fix |
| The Salvation Army Shelter for Women and Children - Austinsalvationarmyaustin.org/austin-shelter-for-women-and-children | Austin | 09 to fix |
70+ solid 45–69 gaps under 45 costing customers
28 businesses with no website we could locate — every one is a customer searching and finding nothing. Not scored, listed as opportunity. Is one of these yours? Get online →
The firms, funds and institutions that set the terms in charities — context, not local listings; never scored.
Incorporating as a Texas nonprofit corporation, drafting bylaws, seating a founding board, applying for federal exemption on Form 1023 or 1023-EZ, obtaining an EIN, and deciding between forming an independent entity and operating under a fiscal sponsor. The highest-intent entry point for anyone new to the sector.
Public charity vs private foundation classification, the public support test, permitted and prohibited activities, political campaign prohibition, lobbying limits and the h-election, private inurement and excess benefit rules, and what puts exemption at risk.
Which 990 version applies at which revenue level, the filing calendar and extensions, automatic revocation after three missed years, Schedule B donor disclosure, the public-inspection requirement, and how to read a 990 as a donor, funder or journalist.
Duty of care, loyalty and obedience, board composition and recruitment, committee structure, executive compensation review and the rebuttable presumption, conflict-of-interest and whistleblower policies, document retention, and the difference between a governing board and an advisory board.
Charitable solicitation registration requirements that vary state by state, Texas Secretary of State nonprofit filings and registered agent duties, the Texas Attorney General's charitable trusts jurisdiction, Texas sales and franchise tax exemption, and the registration rules that trigger the moment fundraising crosses state lines online.
Restricted vs unrestricted net assets, the statement of activities and statement of functional expenses, functional expense allocation, accrual vs cash accounting, the single audit threshold for federal awards, and audit vs review vs compilation.
Operating reserve policies stated in months of expenses, board-designated reserves, lines of credit, the cash-flow lag inside cost-reimbursement government contracts, and the difference between a surplus and liquidity.
Annual fund architecture, acquisition vs retention economics, first-gift-to-second-gift conversion, lapsed donor reactivation, LYBUNT and SYBUNT reporting, segmentation, and the thank-you and stewardship sequence that decides whether a donor gives again.
Identifying and qualifying prospects, moves management, the solicitation conversation, gift agreements and naming, pledges and multi-year commitments, bequests and beneficiary designations, charitable gift annuities and remainder trusts, and legacy society programs.
Prospect research, the letter of inquiry, full proposal structure, budget and budget narrative, indirect cost recovery, reporting and compliance, renewal strategy, and the difference between foundation, corporate and government funders.
Giving-day mechanics and matching pools, peer-to-peer and team fundraising, galas and auctions, the quid pro quo disclosure that event tickets trigger, true event ROI net of expense and staff time, and how a signature event fits a broader revenue mix.
Employee matching-gift programs and the low capture rate most nonprofits live with, volunteer grants, workplace giving platforms, sponsorship vs advertising and the UBIT line between them, cause marketing, and in-kind corporate support.
Feasibility study, campaign goal setting, the quiet phase and lead-gift threshold, gift range charts, pledge fulfillment and receivables, endowment creation, UPMIFA spending policy, and when an organization is genuinely ready to campaign.
Logic models and theory of change, outputs vs outcomes vs impact, data collection that staff will actually do, third-party evaluation, and translating results into a case for support without overclaiming.
Compensation benchmarking and wage pressure, executive transitions and succession, burnout and turnover in direct-service roles, volunteer recruitment and management, volunteer hour valuation, and the capacity gap that shows up as an unfilled development director seat.
Donor CRM selection and data hygiene, email and direct mail cadence, website and online giving conversion, ethical client storytelling and consent, donor-data security and privacy obligations, and how AI tools are entering donor research, grant drafting and appeal writing.
explain the public support test, the different rules on distribution, self-dealing and excise tax, and the deductibility differences for donors
state the absolute prohibition on supporting or opposing candidates for public office, distinguish it clearly from issue advocacy and lobbying which are allowed within limits, and note the penalty is revocation plus excise tax
explain that lobbying is permitted but limited, contrast the insubstantial-part test with the 501(h) expenditure test, and separate lobbying from candidate campaigning which is never permitted
explain that it replaces the vague insubstantial-part standard with a published expenditure formula, that it is a simple form, and that it usually gives an organisation more certainty and often more room
explain the annual information return, the 990-N / 990-EZ / 990 tiers by size, and that the filed return is a public document available to anyone through the IRS and aggregators
explain that the donor takes the deduction on contribution to the sponsor and later recommends grants, that the sponsor holds legal control, and that the timing gap is the heart of the payout debate
explain that an existing charity accepts and is responsible for funds for a project that has no exemption of its own, describe the common models, and note the sponsor charges a fee and carries real legal responsibility
explain that income from a trade or business regularly carried on and not substantially related to exempt purpose is taxable, and name the common exceptions
explain intermediate sanctions on insiders who receive more than fair value, the excise tax on the individual and on managers who approve it, and the rebuttable presumption process
explain donor-imposed restrictions versus board designations, and why board-designated reserves are not restricted no matter what the board voted
explain the split across program, management and general, and fundraising, that it requires a documented methodology, and that it drives every ratio anyone will quote about the organisation
explain that a low administrative percentage was long used as a proxy for efficiency and that the sector's own infrastructure groups and rating services have moved away from it toward capacity and true cost
explain that the employer matches a verified employee gift, that the capture rate is low mainly because donors never submit, and that the organisation must usually be registered on the employer's platform
explain the contemporaneous written acknowledgment obligation at the $250 threshold, the required statement about goods or services provided, and that the burden of substantiation is on the donor but the practical burden is on you
explain the disclosure obligation when a donor pays more than $75 and receives goods or services, that the statement must give a good-faith estimate of value, and that the deductible portion is only the excess
separate the three parties — the donor of the item, the winning bidder, and the organisation — and explain that each is treated differently; say the donor's own tax adviser has to run their numbers
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